Our 2023 started off with business as usual watching World Juniors Hockey and excited for the future. We took that excitement directly into our huge collab with the Kings for Japanese Heritage Night to kick off the new year.
We kept it moving celebrating St. Patrick’s Day in LA, Vegas, and of course with our friends at the Ontario Reign. Speaking of the Reign we’re in our sophomore season as the clubs official merchandise provider both in arena and online. We’re having a great time working with them and they’ve become some of our best buds in hockey. We were so proud to cultivate relationships at the NHL level, AHL level, ECHL level, and now even some amazing high school teams!
We dug a lot deeper on our golf line and were so excited to start elevating our product line there. We released a variety of polos, tees, hats, accessories, and our very own Polar Ron made his golfing debut.
We saw incredible support from our friends in music…from Jelly Roll to Gaslight Anthem, Better Lovers to Jared Hart, and Rancid to Bayside it’s safe to say a VG playlist is the most interesting and we’re so proud of that.
Unfortunately the year wasn't all positive…we grieved the loss of our friend Nic Kerdiles. He was an incredible young man who was developing an amazing life after hockey and our hearts still hurt for his family. He’ll be with us forever. We gave our love and support to our friends in Maui with a tee/fleece. We were incredibly excited about the VG community coming together to help.
We dropped our first hot sauce ever with Infinity Sauces using maple syrup from the Carrick Brothers. It’s an insane item we love so much.
We’re wrapping up the year in the most fitting way. As a split squad heading to LA, Anaheim, and Seattle to support all of our current projects. We had a great year and couldn’t have done it without the VG community. There’s been days where we’re running low on energy/inspiration and sharing a conversation with a VG bud will fully juice us back up. For that we’re forever grateful. Can’t wait to crush 2024 together and continue making the best hockey apparel for the best people in the world. Thank you…